JUMPER WASH TRADE
THE WORLD’S FIRST WASH TRADING GAME.
#MARKETING#DEVELOPMENT#DESIGN
The brief: Help Jumper launch their DEX on Solana and take market share from the incumbent Jupiter.
The solution: Since degens love to wash trade, we decided to give them what they wanted. Users could mint a free NFT that starts covered in gunk. By trading on Jumper or completing quests (like um… dumping JUP tokens), users washed their NFT clean for a chance to win a prize.
The result: With purely organic media, Jumper saw 20,000 unique wallets trade 60M of volume over the two week campaign.
The solution: Since degens love to wash trade, we decided to give them what they wanted. Users could mint a free NFT that starts covered in gunk. By trading on Jumper or completing quests (like um… dumping JUP tokens), users washed their NFT clean for a chance to win a prize.
The result: With purely organic media, Jumper saw 20,000 unique wallets trade 60M of volume over the two week campaign.
